LaserMax Dealer Rewards > 2015 MAP Policy

LaserMax, Inc.

2015 MAP Pricing

As of 9/11/15

1. Introduction

LaserMax products take firearms to the next level. Born out of a desire to equip the nation’s heroes, LaserMax specializes in products that increase real-world effectiveness and to create a more rewarding shooting experience. Whether you choose LaserMax for home defense, concealed carry, recreational shooting, or target practice and training, LaserMax will maximize your shooting potential. We recognize that our success is tied to the success of our network of retailers. We also know that many of our retailers invest significant time and resources to deliver an extraordinary customer experience. We want to protect their ability to do so, while at the same time discouraging price-based advertising that would be detrimental to our retailer's service and support efforts. As a result, LaserMax has unilaterally established this Minimum Advertised Price (“MAP”) Policy.

2. Policy Statement

LaserMax, in its sole discretion, reserves the right to discontinue doing business with any reseller that advertises any product(s) covered by this MAP Policy at a price lower that the MAP.

3. General Guidelines

1. The products covered by this policy are listed in Section 5, (“MAP Products”). LaserMax may in its sole discretion modify this list from time to time.

2. The MAP Policy applies to advertised prices, not the price at which MAP Products are actually sold or offered for sale to an individual in-store or over the telephone.

4. Advertising Guidelines

1. The MAP Policy applies to all advertisements of MAP Products in any and all media, including but not limited to flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, television, radio, and public signage, as well as Internet sites, social media sites, apps, or any other electronic media.

2. The MAP Policy does not apply to solely on premise or in-store advertising that is not distributed to customers.

3. It shall not be a violation of this MAP Policy to advertise like “meet or beat the competition” which invites a negotiation, but the advertised price cannot be below LaserMax MAP price.

4. It shall not be a violation of this MAP Policy to advertise in general that the reseller has “the lowest prices” or will match or beat its competitors’ prices, or to use similar phrases; so long as the reseller does not include any advertised price below MAP and otherwise complies with this MAP Policy.

5. From time to time, LaserMax may permit resellers to advertise MAP Products at prices lower than the MAP retail price. In such events, LaserMax reserves the right to modify or suspend the MAP retail price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes.

6. From time to time LaserMax may offer a direct manufacturer’s rebate to consumers. In such events, it shall not be a violation of this MAP Policy to advertise the availability of the manufacturer's rebate, provided that:

i. the advertisement includes a MAP-compliant price, the rebate amount, and the net price after manufacturer's rebate in the same type size and style;

ii. an asterisk is placed next to the net price after manufacturer's rebate; and

iii. “*after manufacturer's rebate” appears in the same area of the advertisement as the advertised product.

5. Policy Enforcement

1. If a retailer with multiple store locations violates this MAP Policy at any one store location, or on any associated website, then LaserMax will consider this to be a violation by the retailer.

2. LaserMax is solely responsible for determining whether a violation of the MAP Policy has occurred.

3. Should LaserMax find that a retailer has violated the LaserMax MAP policy, that retailer will be asked to immediately correct the violation. If retailer does not immediately correct the violation a second notice will be sent. If retailer does not correct their pricing within 48 hours of the second notice all LaserMax distributors will be notified to immediately suspend shipments to these retailers for a minimum of 90 Days. If same retailer continues to violate MAP or has a second violation after suspension removed all LaserMax distributors will be notified to immediately suspend shipments to these retailers for a minimum of 12 months.

4. Any retailer selling through an online web site below MAP, as a third party reseller, can be immediately be suspended until correction completed. Multiple violations can result in permanent suspension. The Online retailer providing the site can also be restricted in obtaining any new product models from LaserMax until Map policy guidelines are followed for all participants on the retail site they are providing as selling platform. Continued disregard by online provider can result in further restrictions up to and including suspension of buying privileges both directly and through distribution.

5. All LaserMax distributors will also be notified of the violator’s identity and that they are to immediately suspend shipments to the retailer until they are notified by LaserMax, that the violation has been corrected.

6. Any LaserMax distributor found to be selling these suspended retailers will be notified in writing to immediately follow the MAP suspension. If there is a second violation from the same distributor, this can result in suspension of shipments for a minimum of 90 Days.

7. LaserMax monitors the advertised prices of retailers, either directly or via the use of 3rd party agencies or tools. Retailers are expected to provide reasonable cooperation in any LaserMax investigations regarding possible MAP Policy violations. Hindering, obstructing, delaying, or otherwise failing to cooperate with a LaserMax MAP Policy investigation is a violation of this MAP Policy.

8. The MAP Policy will be enforced by LaserMax in its sole discretion and without notice. Retailers, distributors, resellers, have no right to enforce the MAP Policy. Violations of this policy may result in any of the aforementioned sanctions up to and including termination of our business relationship, as well as any available remedies at law. All questions related to this MAP Policy should be directed to: mapadministrator@lasermax.com.

LaserMax, Inc.
2015 Pricing
As of 9/1/15
*denotes temp reduction
Stock Code	Description	MSRP	MAP
CenterFire
BSP-CF	Best Seller Pack: (3) CF-LCP, (3) CF-LC9, (3) CF-LCR, (3) CF-SHIELD, (3) CF-JFRAME	$ 2,235.00	$ 2,019.00
CF-G42-LC	CenterFire LED Weapon Light for Glock 42 (Holster Combo PK)	$ 149.00	$ 134.00
CF-JFRAME	CenterFire Laser(Red) for Smith & Wesson Models 642, 442, 637, 638 & 438	$ 149.00	$ 134.00
CF-JFRAME-G	CenterFire Laser(Green) for Smith & Wesson Models 642, 442, 637, 638 & 438	$ 199.00	$ 179.00
CF-JFRAME-LC	CenterFire LED Weapon Light for JFRAME for S & W Models 642, 442, 637, 638 & 438 (Holster Combo PK)	$ 149.00	$ 134.00
CF-KAHR-PM9	CenterFire Laser for Kahr (PM9,PM40,P9,P40,CM9,CM40,CT9,CT40,CW9,CW40)	$ 149.00	$ 134.00
CF-LC9	CenterFire Laser for Ruger LC9/LC380/LC9S	$ 149.00	$ 134.00
CF-LC9-G	CenterFire Laser for Ruger LC9/LC380/LC9S - Green	*$ 199.00*	*temp suspension*
CF-LCP	CenterFire Laser for Ruger LCP	$ 149.00	$ 134.00
CF-LCR	CenterFire Laser for Ruger LCR	$ 149.00	$ 134.00
CF-NANO	CenterFire Laser for Beretta Nano	$ 149.00	$ 134.00
CF-SHIELD	CenterFire Laser For S&W Shield 9mm, .40 cal	$ 149.00	$ 134.00
Guide Rods
BSP-GR	Best Seller Pack: (2) LMS-1131P, (1) LMS-1141P, (1) LMS-1161, (1) LMS-1161-G4, (1) LMS-1441	$ 2,394.00	$ 2,159.00
LMS-1131G	Glock 19, 23, 32, 38 (Gen 1-3) - Green	$ 449.00	*$ 349.00*
LMS-1131P	Glock 19,23,32,38 (Gen 1-3)	$ 399.00	*$ 299.00*
LMS-1141G	Glock 17, 22, 31, 37 (Gen 1-3) - Green	$ 449.00	*$ 349.00*
LMS-1141LG	Glock 17L, 24, 34, 35 (Gen 1-3) - Green	$ 449.00	*$ 349.00*
LMS-1141LP	Glock 17L,24,34,35 (Gen 1-3)	$ 399.00	*$ 299.00*
LMS-1141P	Glock 17,22,31,37 (Gen 1-3)	$ 399.00	*$ 299.00*
LMS-1151G	Glock 20, 21, 20SF, 21SF (Gen 1-3) - Green	$ 449.00	*$ 349.00*
LMS-1151P	Glock 20,21 (Gen 1-3)	$ 399.00	*$ 299.00*
LMS-1161	Glock 26,27,33 (Gen 1-3)	$ 399.00	*$ 299.00*
LMS-1161-G4	Glock 26,27 Gen 4 Models ONLY	$ 399.00	*$ 299.00*
LMS-1171	GLOCK 39	$ 399.00	*$ 299.00*
LMS-1181	Glock 36	$ 399.00	*$ 299.00*
LMS-1191	Glock 29, 29FS, 30, 30FS (Gen 1-3)	$ 399.00	*$ 299.00*
LMS-1441	Red Guide Rod laser for Beretta 92,96 (Full Size), Taurus 92,99,100,101	$ 399.00	*$ 299.00*
LMS-1441G	Green Guide Rod laser for Beretta 92,96 (Full Size), Taurus 92,99,100,101	$ 449.00	*$ 349.00*
LMS-2201	SiG Sauer P220 Pistols (.45 cal only)	$ 399.00	*$ 325.00*
LMS-2261	SiG Sauer P226 Pistols (9mm only )	$ 399.00	*$ 325.00*
LMS-2263	SiG Sauer P226 Pistols (.357 , .40 cal only)	$ 399.00	*$ 325.00*
LMS-2281	SiG Sauer P228 Pistols	$ 399.00	*$ 325.00*
LMS-2291	SiG Sauer P229 Pistols	$ 399.00	*$ 325.00*
LMS-3XD	Springfield 3" XD series (9mm, .40 cal only)	$ 399.00	*$ 299.00*
LMS-G4-1151	Red Guide Rod for Glock 20,21 and 41 Gen 4	$ 399.00	*$ 299.00*
LMS-G4-1151G	Green Guide Rod for Glock 20,21 and 41 Gen 4	$ 449.00	*$ 349.00*
LMS-G4-17	Glock 17, Gen 4 Models ONLY	$ 399.00	*$ 299.00*
LMS-G4-17G	Glock 17 Generation 4 - Green	$ 449.00	*$ 349.00*
LMS-G4-19	Glock 19, Gen 4 Models ONLY	$ 399.00	*$ 299.00*
LMS-G4-19G	Glock 19 Generation 4 - Green	$ 449.00	*$ 349.00*
LMS-G4-22	Glock 22, Gen 4 Models ONLY	$ 399.00	*$ 299.00*
LMS-G4-22G	Glock 22 Generation 4 - Green	$ 449.00	*$ 349.00*
LMS-G4-23	Glock 23, Gen 4 Models ONLY	$ 399.00	*$ 299.00*
LMS-XDMS	Springfield 4.5" XDm Series (9mm , .40 cal only)	$ 399.00	*$ 325.00*
Rail Mount
BSP-RM	Best Seller Pack: (2) LMS-UNI-ES, (2) LMS-UNI-G, (2) LMS-MICRO, (2) LMS-GEN, (2) LMS-UNI-ES-RVP	$ 2,190.00	$ 1,999.00
LMS-GEN	Genesis Rechargeable Green Rail Mounted Laser	*$ 179.00*	*$ 159.00*
LMS-GEN-RVP	Genesis Rifle Pack	*$ 309.00*	*$ 279.00*
LMS-MICRO	Micro Rail Mounted Laser - Red	$ 129.00	$ 119.00
LMS-MICRO-IR	Infrared Micro Rail Mounted Laser	$ 229.00	$ 209.00
MICRO-2-R	Micro II Red Rail Mounted Laser	$ 129.00	$ 119.00
MICRO-2-G	Micro II Green Rail Mounted Laser	$ 199.00	$ 179.00
LMS-RMSR	Rail Mount for Ruger SR22, SR9c, SR40c	$ 149.00	$ 139.00
LMS-UNI-ES	UNI-ES Red , Fits Picatinny and Weaver style rails	$ 159.00	$ 149.00
LMS-UNI-ES-RVP	UNI-ES Rifle Pack	$ 199.00	$ 179.00
LMS-UNI-G	UNI-Green , Fits Picatinny and Weaver style rails	*$ 279.00*	*$ 249.00*
LMS-UNI-GVP	UNI-Green Rifle Pack	*$ 339.00*	*$ 299.00*
LMS-UNI-IR	Uni-Infrared Laser	$ 279.00	$ 249.00
LMS-UNI-IR-RVP	UNI-IR Rifle Pack	$ 329.00	$ 299.00
SPARTAN
SPS-R	SPARTAN Rail Mounted Laser - Red	$ 99.00	$ 89.00
SPS-G	SPARTAN Rail Mounted Laser - Green	$ 149.00	$ 139.00
Accessories
LMS-10X13N	Lithium batteries for UNI-Green,Micro, Centerfire Series (10 Batteries)	$ 36.30
LMS-10X357	Silver Oxide batteries for UNI-ES and UNI-IR lasers (10 Batteries)	$ 20.70
LMS-2X13N	Lithium for UNI-Green,Micro, Centerfire Series (2 Batteries)	$ 10.35
LMS-2X13NC	Lithium Battery 2 Pk 1/3 Sanyo	$ 10.35
LMS-2X357	Silver Oxide for UNI-ES and UNI-IR lasers (2 Batteries)	$ 5.15
LMS-2X357C	Silver Oxide for Rail & Side-	$ 5.15
LMS-319	Silver Oxide for Sub-compact Glock, Sig and 3XD	$ 12.87
LMS-319C	Silver Oxide for Sub-compact Glock, Sig and 3XD	$ 12.87
LMS-377	Silver Oxide for Beretta, Taurus and 1911	$ 12.87
LMS-377C	Silver Oxide for Beretta, Taurus and 1911	$ 12.87
LMS-392	Silver Oxide for Glock ,Sig and 1911	$ 12.87
LMS-392C	Silver Oxide for Glock ,Sig and 1911	$ 12.87
LMS-393	Silver Oxide for Old Style Glock Sights	$ 15.99
LMS-393C	Silver Oxide for Old Style Glock Sights	$ 15.99
LMS-3X393	Silver Oxide for Glock ,XD, & M&P	$ 12.87
LMS-3X393C	Silver Oxide for Glock ,XD, & M&P	$ 12.87
LMS-5PK319	Multi-Pack Silver Oxide (5 pack) for Sub-compact Glock , Sig and 3XD	$ 53.99
LMS-5PK377	Multi-Pack Silver Oxide (5 pack) for Beretta,Taurus and 1911	$ 53.99
LMS-5PK392	Multi-Pack Silver Oxide (5 pack) for Glock ,Sig and 1911	$ 53.99
LMS-5PK393	Multi-Pack Silver Oxide (5 pack) for Older Style Glock	$ 65.99
LMS-5PK3X393	Multi-Pack Silver Oxide (5 pack) for Glock, XD & M&P	$ 53.99
LMS-ADP-AR	AR Adaptor for Black Rifles- Fits Standard Triangle Front Sight	$ 53.99
LMS-ADP-SHOTGUN	Shotgun Adaptor for 1" Shotgun Tubes	$ 37.99
LMS-ADP-SIGMA	S&W Sigma Series adaptor, Converts to picatinny rail	$ 12.99
LMS-HKADP-C	For Use with Compact H&K Pistols, Converts to picatinny rail	$ 67.99
LMS-HKADP-F	For Use with Full Size H&K Pistols, Converts to picatinny rail	$ 67.99
LMS-MANTA	MANTA MAS Rail Cover	$ 36.99
LMS-UNI-MAS-10	Mometary Activation Switch for Unimax Series, 10" Cord	$ 59.00
LMS-UNI-MAS-6	Mometary Activation Switch for Unimax Series, 6" Cord	$ 59.00
LMS-USBMAS6	Momentary Activation Switch for Genesis Only, 6" Cord	$ 59.00