LaserMax, Inc.

2015 MAP Pricing

As of 9/11/15

1. Introduction

 
   

LaserMax products take firearms to the next level. Born out of a desire to equip the nation’s heroes, LaserMax specializes in products that increase real-world effectiveness and to create a more rewarding shooting experience. Whether you choose LaserMax for home defense, concealed carry, recreational shooting, or target practice and training, LaserMax will maximize your shooting potential.    We recognize that our success is tied to the success of our network of retailers. We also know that many of our retailers invest significant time and resources to deliver an extraordinary customer experience. We want to protect their ability to do so, while at the same time discouraging price-based advertising that would be detrimental to our retailer's service and support efforts. As a result, LaserMax has unilaterally established this Minimum Advertised Price (“MAP”) Policy.

 

2. Policy Statement

 
   

LaserMax, in its sole discretion, reserves the right to discontinue doing business with any reseller that advertises any product(s) covered by this MAP Policy at a price lower that the MAP.

 

3. General Guidelines

 
   

1. The products covered by this policy are listed in Section 5, (“MAP Products”). LaserMax may in its sole discretion modify this list from time to time.

   

2. The MAP Policy applies to advertised prices, not the price at which MAP Products are actually sold or offered for sale to an individual in-store or over the telephone.

 

4. Advertising Guidelines

 
   

1. The MAP Policy applies to all advertisements of MAP Products in any and all media, including but not limited to flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, television, radio, and public signage, as well as Internet sites, social media sites, apps, or any other electronic media.

   

2. The MAP Policy does not apply to solely on premise or in-store advertising that is not distributed to customers.

   

3. It shall not be a violation of this MAP Policy to advertise like “meet or beat the competition” which invites a negotiation, but the advertised price cannot be below LaserMax MAP price.

   

4. It shall not be a violation of this MAP Policy to advertise in general that the reseller has “the lowest prices” or will match or beat its competitors’ prices, or to use similar phrases; so long as the reseller does not include any advertised price below MAP and otherwise complies with this MAP Policy.

   

5. From time to time, LaserMax may permit resellers to advertise MAP Products at prices lower than the MAP retail price. In such events, LaserMax reserves the right to modify or suspend the MAP retail price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes.

   

6. From time to time LaserMax may offer a direct manufacturer’s rebate to consumers. In such events, it shall not be a violation of this MAP Policy to advertise the availability of the manufacturer's rebate, provided that:

   
 

i. the advertisement includes a MAP-compliant price, the rebate amount, and the net price after manufacturer's rebate in the same type size and style;

   
 

ii. an asterisk is placed next to the net price after manufacturer's rebate; and

   
 

iii. “*after manufacturer's rebate” appears in the same area of the advertisement as the advertised product.

 

5. Policy Enforcement

 
   

1. If a retailer with multiple store locations violates this MAP Policy at any one store location, or on any associated website, then LaserMax will consider this to be a violation by the retailer.

 
   

2. LaserMax is solely responsible for determining whether a violation of the MAP Policy has occurred.

 
   

3. Should LaserMax find that a retailer has violated the LaserMax MAP policy, that retailer will be asked to immediately correct the violation. If retailer does not immediately correct the violation a second notice will be sent. If retailer does not correct their pricing within 48 hours of the second notice all LaserMax distributors will be notified to immediately suspend shipments to these retailers for a minimum of 90 Days. If same retailer continues to violate MAP or has a second violation after suspension removed all LaserMax distributors will be notified to immediately suspend shipments to these retailers for a minimum of 12 months.

 
   

4. Any retailer selling through an online web site below MAP, as a third party reseller, can be immediately be suspended until correction completed. Multiple violations can result in permanent suspension. The Online retailer providing the site can also be restricted in obtaining any new product models from LaserMax until Map policy guidelines are followed for all participants on the retail site they are providing as selling platform. Continued disregard by online provider can result in further restrictions up to and including suspension of buying privileges both directly and through distribution.

 
   

5. All LaserMax distributors will also be notified of the violator’s identity and that they are to immediately suspend shipments to the retailer until they are notified by LaserMax, that the violation has been corrected.

 
   

6. Any LaserMax distributor found to be selling these suspended retailers will be notified in writing to immediately follow the MAP suspension. If there is a second violation from the same distributor, this can result in suspension of shipments for a minimum of 90 Days.

 
   

7. LaserMax monitors the advertised prices of retailers, either directly or via the use of 3rd party agencies or tools. Retailers are expected to provide reasonable cooperation in any LaserMax investigations regarding possible MAP Policy violations. Hindering, obstructing, delaying, or otherwise failing to cooperate with a LaserMax MAP Policy investigation is a violation of this MAP Policy.

 
   

8. The MAP Policy will be enforced by LaserMax in its sole discretion and without notice. Retailers, distributors, resellers, have no right to enforce the MAP Policy. Violations of this policy may result in any of the aforementioned sanctions up to and including termination of our business relationship, as well as any available remedies at law. All questions related to this MAP Policy should be directed to: mapadministrator@lasermax.com.

 

LaserMax, Inc.

2015 Pricing

As of 9/1/15

 *denotes temp reduction

Stock Code

Description

 MSRP

 MAP

CenterFire

 

 

 

BSP-CF

Best Seller Pack: (3) CF-LCP, (3) CF-LC9, (3) CF-LCR, (3) CF-SHIELD, (3) CF-JFRAME

 $ 2,235.00

 $       2,019.00

CF-G42-LC

CenterFire LED Weapon Light for Glock 42 (Holster Combo PK)

 $     149.00

 $          134.00

CF-JFRAME

CenterFire Laser(Red) for Smith & Wesson Models 642, 442, 637, 638 & 438

 $     149.00

 $          134.00

CF-JFRAME-G

CenterFire Laser(Green) for Smith & Wesson Models 642, 442, 637, 638 & 438

 $     199.00

 $          179.00

CF-JFRAME-LC

CenterFire LED Weapon Light  for JFRAME for S & W Models 642, 442, 637, 638 & 438 (Holster Combo PK)

 $     149.00

 $          134.00

CF-KAHR-PM9

CenterFire Laser for Kahr (PM9,PM40,P9,P40,CM9,CM40,CT9,CT40,CW9,CW40)

 $     149.00

 $          134.00

CF-LC9

CenterFire Laser for Ruger LC9/LC380/LC9S

 $     149.00

 $          134.00

CF-LC9-G

CenterFire Laser for Ruger LC9/LC380/LC9S - Green

 $    199.00

 temp suspension

CF-LCP

CenterFire Laser for Ruger LCP

 $     149.00

 $          134.00

CF-LCR

CenterFire Laser for Ruger LCR

 $     149.00

 $          134.00

CF-NANO

CenterFire Laser for Beretta Nano

 $     149.00

 $          134.00

CF-SHIELD

CenterFire Laser For S&W Shield 9mm, .40 cal

 $     149.00

 $          134.00

Guide Rods

 

 

 

BSP-GR

Best Seller Pack: (2) LMS-1131P, (1) LMS-1141P, (1) LMS-1161, (1) LMS-1161-G4, (1) LMS-1441

 $ 2,394.00

 $       2,159.00

LMS-1131G

Glock 19, 23, 32, 38 (Gen 1-3) - Green

 $     449.00

 $         349.00

LMS-1131P

Glock 19,23,32,38 (Gen 1-3)

 $     399.00

 $         299.00

LMS-1141G

Glock 17, 22, 31, 37 (Gen 1-3) - Green

 $     449.00

 $         349.00

LMS-1141LG

Glock 17L, 24, 34, 35 (Gen 1-3) - Green

 $     449.00

 $         349.00

LMS-1141LP

Glock 17L,24,34,35 (Gen 1-3)

 $     399.00

 $         299.00

LMS-1141P

Glock 17,22,31,37 (Gen 1-3)

 $     399.00

 $         299.00

LMS-1151G

Glock 20, 21, 20SF, 21SF (Gen 1-3) - Green

 $     449.00

 $         349.00

LMS-1151P

Glock 20,21 (Gen 1-3)

 $     399.00

 $         299.00

LMS-1161

Glock 26,27,33 (Gen 1-3)

 $     399.00

 $         299.00

LMS-1161-G4

Glock 26,27 Gen 4 Models ONLY

 $     399.00

 $         299.00

LMS-1171

GLOCK 39

 $     399.00

 $         299.00

LMS-1181

Glock 36

 $     399.00

 $         299.00

LMS-1191

Glock 29, 29FS, 30, 30FS (Gen 1-3)

 $     399.00

 $         299.00

LMS-1441

Red Guide Rod laser for Beretta 92,96 (Full Size), Taurus 92,99,100,101

 $     399.00

 $         299.00

LMS-1441G

Green Guide Rod laser for Beretta 92,96 (Full Size), Taurus 92,99,100,101

 $     449.00

 $         349.00

LMS-2201

SiG Sauer  P220 Pistols (.45 cal only)

 $     399.00

 $         325.00

LMS-2261

SiG Sauer P226 Pistols (9mm only )

 $     399.00

 $         325.00

LMS-2263

SiG Sauer P226 Pistols (.357 , .40 cal only)

 $     399.00

 $         325.00

LMS-2281

SiG Sauer P228 Pistols

 $     399.00

 $         325.00

LMS-2291

SiG Sauer  P229 Pistols

 $     399.00

 $         325.00

LMS-3XD

Springfield 3" XD series (9mm, .40 cal only)

 $     399.00

 $         299.00

LMS-G4-1151

Red Guide Rod for Glock 20,21 and 41 Gen 4

 $     399.00

 $         299.00

LMS-G4-1151G

Green Guide Rod for Glock 20,21 and 41 Gen 4

 $     449.00

 $         349.00

LMS-G4-17

Glock 17, Gen 4 Models ONLY

 $     399.00

 $         299.00

LMS-G4-17G

Glock 17 Generation 4 - Green

 $     449.00

 $         349.00

LMS-G4-19

Glock 19, Gen 4 Models ONLY

 $     399.00

 $         299.00

LMS-G4-19G

Glock 19 Generation 4 - Green

 $     449.00

 $         349.00

LMS-G4-22

Glock 22, Gen 4 Models ONLY

 $     399.00

 $         299.00

LMS-G4-22G

Glock 22 Generation 4 - Green

 $     449.00

 $         349.00

LMS-G4-23

Glock 23, Gen 4 Models ONLY

 $     399.00

 $         299.00

LMS-XDMS

Springfield 4.5" XDm Series (9mm , .40 cal only)

 $     399.00

 $         325.00

Rail Mount

 

 

 

BSP-RM

Best Seller Pack: (2) LMS-UNI-ES, (2) LMS-UNI-G, (2) LMS-MICRO, (2) LMS-GEN, (2) LMS-UNI-ES-RVP

 $ 2,190.00

 $       1,999.00

LMS-GEN

Genesis Rechargeable Green Rail Mounted Laser

 $    179.00

 $         159.00

LMS-GEN-RVP

Genesis Rifle Pack

 $    309.00

 $         279.00

LMS-MICRO

Micro Rail Mounted Laser - Red

 $     129.00

 $          119.00

LMS-MICRO-IR

Infrared Micro Rail Mounted Laser

 $     229.00

 $          209.00

MICRO-2-R

Micro II Red Rail Mounted Laser

 $     129.00

 $          119.00

MICRO-2-G

Micro II Green Rail Mounted Laser

 $     199.00

 $          179.00

LMS-RMSR

Rail Mount for Ruger SR22, SR9c, SR40c

 $     149.00

 $          139.00

LMS-UNI-ES

UNI-ES Red , Fits Picatinny and  Weaver style rails

 $     159.00

 $          149.00

LMS-UNI-ES-RVP

UNI-ES  Rifle Pack

 $     199.00

 $          179.00

LMS-UNI-G

UNI-Green , Fits Picatinny and Weaver style rails

 $    279.00

 $         249.00

LMS-UNI-GVP

UNI-Green Rifle Pack

 $    339.00

 $         299.00

LMS-UNI-IR

Uni-Infrared Laser

 $     279.00

 $          249.00

LMS-UNI-IR-RVP

UNI-IR Rifle Pack

 $     329.00

 $          299.00

SPARTAN

 

 

 

SPS-R

SPARTAN Rail Mounted Laser - Red

 $       99.00

 $            89.00

SPS-G

SPARTAN Rail Mounted Laser - Green

 $     149.00

 $          139.00

Accessories

 

 

 

LMS-10X13N

Lithium batteries for UNI-Green,Micro, Centerfire Series (10 Batteries)

 $       36.30

 

LMS-10X357

Silver Oxide batteries for UNI-ES and UNI-IR lasers  (10 Batteries)

 $       20.70

 

LMS-2X13N

Lithium for UNI-Green,Micro, Centerfire Series (2 Batteries)

 $       10.35

 

LMS-2X13NC

Lithium Battery 2 Pk 1/3 Sanyo

 $       10.35

 

LMS-2X357

Silver Oxide for UNI-ES and UNI-IR  lasers  (2 Batteries)

 $         5.15

 

LMS-2X357C

Silver Oxide for Rail & Side-

 $         5.15

 

LMS-319

Silver Oxide for Sub-compact Glock, Sig and 3XD

 $       12.87

 

LMS-319C

Silver Oxide for Sub-compact Glock, Sig and 3XD

 $       12.87

 

LMS-377

Silver Oxide for Beretta, Taurus and 1911

 $       12.87

 

LMS-377C

Silver Oxide for Beretta, Taurus and 1911

 $       12.87

 

LMS-392

Silver Oxide for Glock ,Sig and 1911

 $       12.87

 

LMS-392C

Silver Oxide for Glock ,Sig and 1911

 $       12.87

 

LMS-393

Silver Oxide for Old Style Glock Sights

 $       15.99

 

LMS-393C

Silver Oxide for Old Style Glock Sights

 $       15.99

 

LMS-3X393

Silver Oxide for Glock ,XD, & M&P

 $       12.87

 

LMS-3X393C

Silver Oxide for Glock ,XD, & M&P

 $       12.87

 

LMS-5PK319

Multi-Pack Silver Oxide (5 pack) for Sub-compact Glock , Sig and 3XD

 $       53.99

 

LMS-5PK377

Multi-Pack Silver Oxide (5 pack) for Beretta,Taurus and 1911

 $       53.99

 

LMS-5PK392

Multi-Pack Silver Oxide (5 pack) for Glock ,Sig and 1911

 $       53.99

 

LMS-5PK393

Multi-Pack Silver Oxide (5 pack) for Older Style Glock

 $       65.99

 

LMS-5PK3X393

Multi-Pack Silver Oxide (5 pack) for Glock, XD & M&P

 $       53.99

 

LMS-ADP-AR

AR Adaptor for Black Rifles- Fits Standard Triangle Front Sight

 $       53.99

 

LMS-ADP-SHOTGUN

Shotgun Adaptor for 1" Shotgun Tubes

 $       37.99

 

LMS-ADP-SIGMA

S&W Sigma Series adaptor, Converts to picatinny rail

 $       12.99

 

LMS-HKADP-C

For Use with Compact H&K Pistols, Converts to picatinny rail

 $       67.99

 

LMS-HKADP-F

For Use with Full Size  H&K Pistols, Converts to picatinny rail

 $       67.99

 

LMS-MANTA

MANTA MAS Rail Cover

 $       36.99

 

LMS-UNI-MAS-10

Mometary Activation Switch for Unimax Series, 10" Cord

 $       59.00

 

LMS-UNI-MAS-6

Mometary Activation Switch for Unimax Series, 6" Cord

 $       59.00

 

LMS-USBMAS6

Momentary Activation Switch for Genesis Only, 6" Cord

 $       59.00